As you work through Leadership Coaching on Nonprofit Participants Part One, there may be some of the four practices that don't apply to you as directly as stated.
Don't let that stop you. Reword the practice to be reflective of your organization and how it relates to the participants you serve. (campers, clients, guest .. however you might refer to those you serve.)
This is Practice 57 of 80
People have entrusted themselves to your care or expertise. Make that care an outstanding experience. People notice a well kept facility, well run program, and high standards of care.
From the first greeting on, every experience should spell quality. Your staff must know how to deliver that quality, day in and day out. You have systems in place to keep it that way.
Why This Practice is Important
Without high standards staff will have no measure to gauge participant satisfaction. Many quietly vote with their feet, and sooner or later just don’t come back any more. This is a reality.
The Key Concept, Attitude or Action That Drives This Practice
STANDARDS
An Expansive Thought
What value have we traditionally put on daily routine support systems like maintenance, appearance of facilities and equipment, handling arrivals and departures, etc.?
An Action Point
Make a list of the key areas where standards are of the utmost importance in ensuring a quality participant experience and take the time to review and improve each area. Identify the major “moments of truth” where people decide what standard your organization maintains.
This is Practice 58 of 80
Every element of experience can be broken down into small components for you to examine and improve. Regularly adding value says “we want this year to be your best ever participant experience.” (Even when may be their first and really tough.)
Soon you would have made a 10% improvement in the experience and an exponential improvement in guest satisfaction.
Why This Practice is Important
Happy participants mean free word-of-mouth publicity. Your program will be full, you will be able to serve people over a long period of time, advertising costs will be down and income, or return on investing in people, will be up.
The Key Concept, Attitude or Action That Drives This Practice
ADDING VALUE
An Expansive Thought
Adding value can be uncovered in areas we don’t often think of, like in the attitude of our staff, ensuring that the little things are just as important as the big stuff.
An Action Point
Make a list of each experience a participant would make with your organization.
Break each experience down into components that can be equated with value-added service. Now implement new methods of adding value.
This is Practice 59 of 80
Surprise your participants.
People have come to expect complaints to drag out. Reach the truth quickly and respond fully to it. Surpass what might be expected and earn their respect.
Keep a log of participant complaints and how promptly they were addressed.
Why This Practice is Important
The participant should always feel appreciated and respected. A responsive and caring attitude will go a long way in fostering this level of good will. Responding says “you matter and we care."
The Key Concept, Attitude or Action That Drives This Practice
RESPONDING
An Expansive Thought
How many layers of “bureaucracy” can you eliminate in your organization in order to take care of a participant now?
An Action Point
Make a list of each experience a participant would make with your organization. What are the possible scenarios that you can recognize that could be potential for participant requests or complaints?
Add those that you’ve overlooked as you experience them and keep refining your policy of handling requests and complaints.
This is Practice 60 of 80
Feeling good about an organization and how you are served will keep you in partnership with them.
Trust builds quality ministries. Openness keeps that trust intact.
Keep people informed. Solicit their input. Value their involvement. Honor their trust. This partnership opens up greater possibilities to serve and be served.
Why This Practice is Important
Open communication between management, staff, participants, and if they are young, their parents, is vital to the success of your organization. It should be a positive give-and-take relationship. This is a significant shift in thinking.
The Key Concept, Attitude or Action That Drives This Practice
PARTNERSHIP
An Expansive Thought
What kinds of things could we value from having input on? How could this be more of a long-term “partnership”?
An Action Point
Determine who in your organization should be in charge of implementing effective communication policies and procedures. It should be someone who understands that an attitude of openness and hospitality reaps rewards.
Leadership Coaching on Nonprofit Participants Part One provides you an opportunity to spend time thinking about several elements that go into the running of a great, respected organization that delivers on what it says it wants to deliver.
Be sure to expand your work here by going onto Part Two.
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