Ever consider what’s involved to make a strategic alliance? It’s important because your time might be better spent in allowing someone else to carry out a critical function. Align with them to create a win-win situation. Doing this might open up new possibilities and opportunities that you never imagined.
Often we think we can do it all ourselves. This either comes about because of naiveté or pride. Far down the road we realize that we need help, but by then we have lost time, spent money and created more frustration than we ever wanted to deal with.